Chief Brand Officer
Mrs. Segal served as the President and Head of Product Development and Tea Department for DAVIDsTEA from December 2010 to September 2012. Since May 2013, Mrs. Segal has served as the CEO of the retail company SQUISH Candy, based in Montreal, Quebec. In 2017, Mrs. Segal was appointed VP, Product Development & Innovation at DAVIDsTEA. Most recently, Mrs. Segal was appointed Chief Brand Officer. Mrs. Segal received a B.A. in Environmental Health from McGill University and a M.Sc. in Water Science, Policy and Management from Oxford University. Mrs. Segal is a resident of Montreal, Canada.