Biography PhotoHerschel Segal
Executive Chairman and Interim Chief Executive Officer

Since January 1969, Herschel Segal has served as President and Chief Executive Officer of Rainy Day Investments Ltd., an investment company. In 1959, Mr. Segal founded Le Château Inc., a clothing retailer listed on the TSX Venture Exchange, and served as its Chief Executive Officer until September 2006. Mr. Segal served as Executive Chairman of Le Château Inc. until February 2007 and remains a director. Mr. Segal holds a Bachelor of Arts degree from McGill University. Mr. Segal is a founder of DAVIDsTEA.
Biography PhotoFrank Zitella
Chief Operating Officer

Frank Zitella has nearly 30 years of experience in finance, corporate taxation, strategic planning and governance. Most recently, he was CFO and Treasurer of Loop Industries, Inc. (Nasdaq:LOOP). Prior to that and for more than a decade, Mr. Zitella was CFO of DST Health Solutions, a subsidiary of SS&C Technologies Holdings, Inc. (Nasdaq:SSNC). From 1998 to 2006, he was CFO of International Financial Data Services, a joint-venture between SS&C and State Street Bank, where he successfully maximized profitability and top-line growth. Earlier in his career, Frank gained M&A and transaction experience as a senior manager with PricewaterhouseCoopers. He also previously worked as a senior internal auditor for Coca-Cola. Mr. Zitella is a resident of Montréal, QC.
Biography PhotoDominique Choquette

Mr. Choquette became our Information Technology Director in August 2008 and was appointed VP, Information Technology in August 2017. Prior to that, Mr. Choquette held various roles in Information Technology and Development over a six year span. Mr. Choquette received a BEng in Software Engineering from the University of Concordia a D.E.C in Computer Science from Champlain College. Mr. Choquette is a resident of Montreal, Canada.
Biography PhotoSarah Segal
Chief Brand Officer

Mrs. Segal served as the President and Head of Product Development and Tea Department for DAVIDsTEA from December 2010 to September 2012. Since May 2013, Mrs. Segal has served as the CEO of the retail company SQUISH Candy, based in Montreal, Quebec. In 2017, Mrs. Segal was appointed VP, Product Development & Innovation at DAVIDsTEA. Most recently, Mrs. Segal was appointed Chief Brand Officer. Mrs. Segal received a B.A. in Environmental Health from McGill University and a M.Sc. in Water Science, Policy and Management from Oxford University. Mrs. Segal is a resident of Montreal, Canada.
Biography PhotoMartin Hillcoat
VP Supply Chain

Mr. Hillcoat has vast experience in manufacturing and distribution across four industries. Mr. Hillcoat became our VP, Supply Chain in September 2018. Prior to that, Mr. Hillcoat held various roles in operations and supply chain management beginning in 1994. Mr. Hillcoat received a MEng in Chemical Engineering and an MBA in Marketing. Mr. Hillcoat is a resident of Montreal, Canada.

Biography PhotoNathalie Binda
VP, Marketing

Ms. Binda became our VP, Marketing in September 2018. Ms. Binda has over 15 years of experience in marketing in branding, with an emphasis on blending traditional and non-traditional marketing strategies, including 12 years with women’s activewear brand Lolë. Ms. Binda received a Bachelor of Marketing from HEC Montreal. Ms. Binda is a resident of Montreal, Canada.

Biography PhotoDamon Sloane
VP, Ecommerce
Photo to come

Mr. Sloane has over 15 years of experience in ecommerce, omni-channel retail, digital marketing and mobile technology. Mr. Sloane became our VP, Ecommerce in April 2019. Most recently, Mr. Sloane was VP, Retail Innovation & Client Success at Kinetic Commerce. Mr. Sloane also served as the General Manager of Ecommerce and Digital at Michael Kors from 2014-2018. Mr. Sloane is also the Co-Founder and Chief Digital Officer of the natural skin care products company Énamour, based in Montreal, Quebec. Mr. Sloane received a Bachelor of Communication from University of Canberra. Mr. Sloane is a resident of Montreal, Canada.