Biography PhotoHerschel Segal
Executive Chairman and Interim Chief Executive Officer

Since January 1969, Herschel Segal has served as President and Chief Executive Officer of Rainy Day Investments Ltd., an investment company. In 1959, Mr. Segal founded Le Château Inc., a clothing retailer listed on the TSX Venture Exchange, and served as its Chief Executive Officer until September 2006. Mr. Segal served as Executive Chairman of Le Château Inc. until February 2007 and remains a director. Mr. Segal holds a Bachelor of Arts degree from McGill University. Mr. Segal is a founder of DAVIDsTEA.
Frank Zitella
Chief Financial Officer
Headshot coming soon

Frank Zitella has nearly 30 years of experience in finance, corporate taxation, strategic planning and governance. Most recently, he was CFO and Treasurer of Loop Industries, Inc. (Nasdaq:LOOP). Prior to that and for more than a decade, Mr. Zitella was CFO of DST Health Solutions, a subsidiary of SS&C Technologies Holdings, Inc. (Nasdaq:SSNC). From 1998 to 2006, he was CFO of International Financial Data Services, a joint-venture between SS&C and State Street Bank, where he successfully maximized profitability and top-line growth. Earlier in his career, Frank gained M&A and transaction experience as a senior manager with PricewaterhouseCoopers. He also previously worked as a senior internal auditor for Coca-Cola. Mr. Zitella is a resident of Montréal, QC.
Biography PhotoApril Sabral
VP, Retail Sales & Operations

Ms. Sabral joined DAVIDsTEA in September 2015 as Director of Eastern Canada – Sales & Operations, overseeing the Eastern Canadian store base and District Manager teams. Most recently, Ms. Sabral was appointed VP, Retail Sales & Operations leading the National Sales Director - U.S., Canadian Regional Managers, and Global Retail and Operations teams. Prior to joining DAVIDsTEA, April worked in various sales and operations leadership roles for brands such as Holt Renfrew, Laura Canada, Apple, Starbucks and Gap Inc.. April brings over 25 years of retail experience in two international markets, US. and originally from the UK. April is also a Certified Leadership Coach and is part of an international coaching federation. Ms. Sabral is a resident of Toronto, Canada.
Biography PhotoDominique Choquette

Mr. Choquette became our Information Technology Director in August 2008 and was appointed VP, Information Technology in August 2017. Prior to that, Mr. Choquette held various roles in Information Technology and Development over a six year span. Mr. Choquette received a BEng in Software Engineering from the University of Concordia a D.E.C in Computer Science from Champlain College. Mr. Choquette is a resident of Montreal, Canada.
Sarah Segal
Chief Brand Officer

Mrs. Segal served as the President and Head of Product Development and Tea Department for DAVIDsTEA from December 2010 to September 2012. Since May 2013, Mrs. Segal has served as the CEO of the retail company SQUISH Candy, based in Montreal, Quebec. In 2017, Mrs. Segal was appointed VP, Product Development & Innovation at DAVIDsTEA. Most recently, Mrs. Segal was appointed Chief Brand Officer. Mrs. Segal received a B.A. in Environmental Health from McGill University and a M.Sc. in Water Science, Policy and Management from Oxford University. Mrs. Segal is a resident of Montreal, Canada.
Biography PhotoMartin Hillcoat
VP Supply Chain
Biography coming soon

Biography PhotoNathalie Binda
VP Marketing & eCommerce
Biography coming soon