We bring newness and capitalize on our product development capabilities with approximately 30 new blends each year that we rotate into our offering on a continuous basis. We also focus on product innovation in our accessories, providing our customers with fun, inventive and more convenient ways to enjoy tea. We believe that our product development platform and level of innovation have helped us earn a strong and loyal customer following that is passionate about DAVIDsTEA. Importantly, the DAVIDsTEA business model is based on innovation, quality and the customer experience. Our primary executive offices are located in Montreal, Quebec, Canada.