management

Herschel Segal
Executive Chairman and Interim Chief Executive Officer
Since January 1969, Herschel Segal has served as President and Chief Executive Officer of Rainy Day Investments Ltd., an investment company. In 1959, Mr. Segal founded Le Château Inc., a clothing retailer listed on the TSX Venture Exchange, and served as its Chief Executive Officer until September 2006. Mr. Segal served as Executive Chairman of Le Château Inc. until February 2007 and remains a director. Mr. Segal holds a Bachelor of Arts degree from McGill University. Mr. Segal is a founder of DAVIDsTEA.
Frank Zitella
Chief Financial Officer and Chief Operating Officer
Frank Zitella has nearly 30 years of experience in finance, corporate taxation, strategic planning and governance. Most recently, he was CFO and Treasurer of Loop Industries, Inc. (Nasdaq:LOOP). Prior to that and for more than a decade, Mr. Zitella was CFO of DST Health Solutions, a subsidiary of SS&C Technologies Holdings, Inc. (Nasdaq:SSNC). From 1998 to 2006, he was CFO of International Financial Data Services, a joint-venture between SS&C and State Street Bank, where he successfully maximized profitability and top-line growth. Earlier in his career, Frank gained M&A and transaction experience as a senior manager with PricewaterhouseCoopers. He also previously worked as a senior internal auditor for Coca-Cola. Mr. Zitella is a resident of Montréal, QC.
Sarah Segal
Chief Brand Officer
Mrs. Segal served as the President and Head of Product Development and Tea Department for DAVIDsTEA from December 2010 to September 2012. Since May 2013, Mrs. Segal has served as the CEO of the retail company SQUISH Candy, based in Montreal, Quebec. In 2017, Mrs. Segal was appointed VP, Product Development & Innovation at DAVIDsTEA. Most recently, Mrs. Segal was appointed Chief Brand Officer. Mrs. Segal received a B.A. in Environmental Health from McGill University and a M.Sc. in Water Science, Policy and Management from Oxford University. Mrs. Segal is a resident of Montreal, Canada.
Martin Hillcoat
VP, Supply Chain
Mr. Hillcoat has vast experience in manufacturing and distribution across four industries. Mr. Hillcoat became our VP, Supply Chain in September 2018. Prior to that, Mr. Hillcoat held various roles in operations and supply chain management beginning in 1994. Mr. Hillcoat received a MEng in Chemical Engineering and an MBA in Marketing. Mr. Hillcoat is a resident of Montreal, Canada.